The BBA programme is designed to enable the student to:
- Acquire knowledge of the nature and structure of a modern business organisation, the nature of enterprise; the role of profit and the critical managerial functions that contribute to the total operation of a business.
- Acquire knowledge, understanding and skills necessary for the planning and development of an organisation’s human resources (HR); and how they contribute to organisational objectives and requirements.
- Understand and discuss the major decisions areas and the important concepts used in financial accounting and management.
- Internalise the principal concepts, frameworks and techniques of strategic management as a backbone for generating options for strategic business judgment.
- Acquire sufficient capacity to satisfy strategic planning needs of enterprises to achieve their marketing objectives.
- Understand micro and macro-economic principles and theories and apply them to solve complex real life situations.
