The BBA programme is designed to enable the student to:
- Acquire knowledge of the nature and structure of the modern business organisation, the nature of enterprise, the role of profit and the critical managerial functions that contribute to the total operation of a business.
- Acquire knowledge, understanding and skills necessary for the planning and development of an organisation’s human resources (HR); and how they contribute to organisational objectives and requirements.
- Understand and discuss the major decisions areas and the important concepts used in financial accounting and management.
- Internalise the principal concepts, frameworks and techniques of strategic management as a backbone for generating options for strategic business judgment.
- Acquire sufficient capacity to satisfy strategic planning needs of enterprises to achieve their marketing objectives.
- Understand micro and macro-economic principles and theories and apply them to solve complex real life situations.
