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Bachelor of Mass Communication and Journalism



The world is full of stories, and it takes a special person to tell them. Someone with a quick tongue, a flowing hand, a resourceful mind, and an unquenchable thirst for the truth. That’s your starting point. Everything else you need, you can find in our hands-on communication degrees.

This programme seeks to enable students who are fascinated by the world around them to appreciate the importance of human relations, social and cultural phenomena. It’s especially designed for individuals who hope to work in communications firms, media or public-relations officers, communication plan designers, information officers, journalists, researchers or analysts in fields like broadcasting and cinematographic policy.



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Course Overview

COURSE CODECOURSE NAME
YEAR I SEMESTER I
BJC110Communication Skills and Learning Skills for Employability
BIT110Introduction to Information and Communication Technologies
BJC112Introduction to Behavioral Science
BJC115Introduction to Journalism
BJC116Basic Academic Writing Skills
BJC125Media and Communication History
YEAR I SEMESTER II
BJC121Mass Media and Society
BJC122Introduction to Public Relations
BJC123Introduction to Broadcasting
BJC128Computer Applications for Media
BJC127Introduction to journalism Writing
BJC126Introduction to Political Science and Classical Thought
YEAR II SEMESTER I
BJC211Audience Analysis and Media Research
BJC225Development Communication
BJC213Media and Communication Policy
BJC214Photojournalism
BJC217Media and Communication Theories
BJC124News Writing & Reporting
YEAR II SEMESTER II
BJC221Principles of Advertising
BJC212Advanced Writing
BJC229Commercial Photography
BJC224Media Management
BJC226Media Law and Ethics
RSC001Research Methodology
BJC227Internship
YEAR III SEMESTER I (Students to do 4 Generic Papers + 2 Electives from the Specialisations)
BJC311The Art of Public Speaking
BJC312Public Relations & Media Practice
BJC314Multimedia and Animation
BJC315Investigative Journalism
BJC316Research Project
Public Relations Specialisation
BPR323Politics of Communication and Propaganda
BPR322PR strategies, Planning and Programming
Journalism Specialisation
BJC323Radio Production
BJC324Politics of Developments
YEAR III SEMESTER II (Journalism Specialisation) – One paper will be common for both PR and Jornalism
BJC313Television Production
BJC329Online and Digital Journalism
BJC322Newspaper and Magazine design
BJC327Environmental Journalism
BJC326Media, Human rights and Gender
BJC328Fake news and media production
YEAR III SEMESTER II (Public Relations) – One paper, Television Production is shared by both Public Relations and Journalism
BJC313Television Production
BPR321International Public Relations and Diplomacy
BPR324Media and Conflict Management
BPR327Public Relation Consultancy and Media Monitoring
BPR325Media, Identity and Representation
BPR329Digital Content for Brand Communications


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The programme will equip students with a passion for facts and information. Students will discover that true journalists are not out to serve a specific cause, but rather to serve the public good.

The specific objectives of this programme are to:

  • Enable the students to acquire knowledge, skills, attitudes and values in public communication in order to create awareness in society
  • Enable the students to critically analyse contemporary issues in society and disseminate information through various mass media
  • Equip graduates with the right knowledge and skills that should enable them to become more competitive, creative, and enterprising in both the local an international mass media environments
  • Train students in appropriate technology to collect, process, store and disseminate information with accuracy in a fair objective and balanced manner.
  • Train students to be self-motivated in utilising skills and knowledge acquired to develop mass communication careers and for self-reliance.


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Distance Learning Study Mode

Our Distance Learning platform provides a flexible, accessible and cost-effective mode of learning as an alternative to traditional classroom-based learning. This mode of study is suitable for those who have difficulty attending traditional classes for various reasons. It gives one the opportunity to study away from the classroom without interrupting their day to day activities.



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Campus-based Study Mode

As one of the most innovative academic institutions in Uganda, we’re renowned for our accredited programmes, quality education and student-centred way of doing business that creates responsible, educated, employable and entrepreneurial citizens (REEE).



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Weekend Learning Study Mode

Our Blended Learning for Working Adults are affordable, flexible and convenient. Save money while studying from wherever you are with our in-class and online (blended) learning options. Even more accessible are your learning materials through our state-of-the-art, 3rd generation teaching and learning online platform. You can have it all!



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