Cavendish Uganda

Bachelor of Mass Communication and Journalism

The world is full of stories, and it takes a special person to tell them. Someone with a quick tongue, a flowing hand, a resourceful mind, and an unquenchable thirst for the truth. That’s your starting point. Everything else you need, you can find in our hands-on communication degrees.

This programme seeks to enable students who are fascinated by the world around them to appreciate the importance of human relations, social and cultural phenomena. It’s especially designed for individuals who hope to work in communications firms, media or public-relations officers, communication plan designers, information officers, journalists, researchers or analysts in fields like broadcasting and cinematographic policy.

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Cavendish Uganda

Course Overview

Career objective

The programme will equip students with a passion for facts and information. Students will discover that true journalists are not out to serve a specific cause, but rather to serve the public good.

The specific objectives of this programme are to:

  • Enable the students to acquire knowledge, skills, attitudes and values in public communication in order to create awareness in society
  • Enable the students to critically analyse contemporary issues in society and disseminate information through various mass media
  • Equip graduates with the right knowledge and skills that should enable them to become more competitive, creative, and enterprising in both the local an international mass media environments
  • Train students in appropriate technology to collect, process, store and disseminate information with accuracy in a fair objective and balanced manner.
  • Train students to be self-motivated in utilising skills and knowledge acquired to develop mass communication careers and for self-reliance.

Programme structure

COURSE CODECOURSE NAME
YEAR ISEMESTER I
BJC110 Communication Skills and Learning Skills for Employability
BIT110 Introduction to Information and Communication Technologies
BJC112 Introduction to Behavioral Science
BBA113 Business Administration
BJC114 Introduction to Writing
BJC115 Introduction to Journalism
YEAR ISEMESTER II
BJC121 Mass Media and Society
BJC122 Introduction to Public Relations
BJC123 Introduction to Broadcasting
BJC124 News Writing and Reporting
BJC125 Media and Communication History
IRDS121 Introduction to Political Science
YEAR IISEMESTER I
BJC211 Audience Analysis and Media Research
BJC212 Advanced Writing
BJC213 Media and Communication Policy
BJC214 Photojournalism
BJC215 Media Ethics
BJC216 Marketing Communication
YEAR IISEMESTER II
BJC221 Principles of Advertising
BJC223 Media Law
BJC224 Media Management
BJC225 Development Communication
RSC001 Research Methodology
BJC227 Internship
YEAR IIISEMESTER I
BJC311 The Art of Public Speaking
BJC312 Public Relations and Media Practice
BJC313 Television Production
BJC314 Multimedia and Animation
BJC315 Investigative Journalism
BJC316 Research Project
YEAR IIISEMESTER II (JOURNALISM)
BJC321 Journalism Safety
BJC322 Newspaper and Magazine design
BJC323 Radio Production
BJC324 Politics of Developments
BJC325 Environmental Journalism
BJC326 Media, Human rights and Gender
YEAR IIISEMESTER II (PUBLIC RELATIONS)
BPR321 International Public Relations and Diplomacy
BPR322 PR Strategies, Planning and Programming
BPR323 Politics of Communication and Propaganda
BPR324 Media and Conflict Management
BPR325 Media and Identity
BPR326 Introduction to Public Relation Consultancy

Apply today and start your successful career