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Bachelor of Business Administration (BBA) – Marketing

Programme Structure

COURSE CODE COURSE NAME YEAR I SEMESTER I BBA112 Microeconomics BBA113 Business Administration BJC110 Communication Skills and Learning Skills for Employability BIT110 Introduction to Information and Communication Technologies BBA115 Financial Accounting BBA116 Basic Statistics YEAR I SEMESTER II BBA121 Principles ...…

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Course Objectives

Graduates are prepared for careers such as marketing officers, brand executives, sales managers, digital marketing specialists, market research analysts, customer relationship managers, and marketing consultants in private, public, and non-profit organizations. Programme Profile The BBA in Marketing develops graduates with ...…

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Bachelor of Business Administration (BBA) – Marketing

The Bachelor of Business Administration (BBA) in Marketing is designed to develop analytically grounded, creative, and ethically responsible marketing professionals capable of competing in dynamic local, regional, and global markets. The programme provides a strong foundation in business administration while ...…

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