Programme Structure
bachelor of business administration (bba) – marketing
| COURSE CODE | COURSE NAME |
|---|
| YEAR I | SEMESTER I |
|---|
| BBA112 | Microeconomics |
| BBA113 | Business Administration |
| BJC110 | Communication Skills and Learning Skills for Employability |
| BIT110 | Introduction to Information and Communication Technologies |
| BBA115 | Financial Accounting |
| BBA116 | Basic Statistics |
| YEAR I | SEMESTER II |
|---|
| BBA121 | Principles of Management |
| BBA122 | Quantitative Methods for Business |
| BAC123 | Principles of Procurement & Logistics Management |
| BBA124 | Macroeconomics |
| BBA125 | Principle of Marketing |
| BBA126 | Business Law |
| YEAR II | SEMESTER I |
|---|
| BBA211 | Managerial Accounting |
| BBA212 | Organizational Behavior |
| BBA213 | Entrepreneurship & Small Business Managemente |
| BAC214 | Auditing I |
| BBA215 | Human Resource Management |
| BBA216 | Operations Management |
| YEAR II | SEMESTER II |
|---|
| BBA221 | Strategic Management |
| BBA223 | Taxation I |
| BBF222 | Financial Management |
| BBA224 | Business Ethics |
| RSC001 | Research Methodology |
| BBA226 | Practicum |
| YEAR III | SEMESTER I (MARKETING MANAGEMENT) |
|---|
| MKT311 | Consumer Behavior |
| MKT312 | Service Marketing |
| MKT313 | Marketing Research & Planning |
| MKT314 | Business Negotiations |
| MKT315 | Global Marketing and Supply Chain Management |
| MKT316 | Legal Aspects of Marketing |
| YEAR III | SEMESTER II (MARKETING MANAGEMENT) |
|---|
| MKT321 | Quality & Systems Management |
| MKT322 | Industrial Marketing |
| MKT323 | Digital Marketing |
| MKT324 | Marketing Strategy |
| MKT325 | New Product and Services Development |
| BBA326 | Research Project |
