Master of Business Administration (MBA) – Marketing

The Master of Business Administration (MBA) in Marketing is a specialized programme designed to develop strategic marketing leaders capable of creating, communicating, and delivering value in highly competitive and globalised markets. The programme responds to the growing demand for marketing professionals who can integrate strategic thinking, market intelligence, brand management, and customer-centric innovation.

The programme combines a strong general management foundation with advanced marketing specialisation. In the first year, students undertake core MBA courses that provide grounding in management theory, strategic financial management, marketing management, operations management, economics for managers, and research methodology. This ensures that marketing decisions are understood within broader organisational, financial, and strategic contexts.

In the second year, the programme focuses on advanced marketing competencies. Specialized modules include strategic marketing, global marketing, marketing research, brand marketing and communication management, and new product development and service marketing. These courses equip students with the ability to analyse markets, design competitive marketing strategies, manage brands, interpret consumer data, and respond to global market dynamics.

The curriculum emphasizes applied and analytical learning through case studies, marketing simulations, research projects, and real-world problem-solving. Students develop competencies in market segmentation, positioning, pricing strategies, integrated marketing communications, and global market entry strategies. The programme culminates in a dissertation or applied project, enabling learners to address a practical marketing or market strategy challenge using rigorous research methods.