January Intake Ongoing
Graduates are prepared for careers such as marketing officers, brand executives, sales managers, digital marketing specialists, market research analysts, customer relationship managers, and marketing consultants in private, public, and non-profit organizations.
Programme Profile
The BBA in Marketing develops graduates with strong analytical, strategic, and creative marketing capabilities grounded in sound business knowledge. The programme blends theory and practice to prepare students for customer-focused decision-making in competitive and digitally driven markets.
Students gain expertise in consumer behavior, marketing research, branding, digital marketing, and strategic marketing management, while building essential skills in communication, teamwork, and ethical judgment. Flexible study modes- day, weekend, and distance learning allow learners to balance education with work and personal commitments.
