Cavendish University Uganda Partners with Wowzi and Mastercard Foundation to Empower Women Creators

Cavendish University Uganda has partnered with Wowzi Uganda and the Mastercard Foundation to launch the Ubuntu Creators Programme, a transformative initiative that will equip 15,000 women content creators across Uganda with the skills, tools, and opportunities needed to build sustainable careers in the digital creator economy over the next three years.

As digital platforms continue to reshape communication, business, and entertainment, content creation has emerged as a viable career path for many young people. The Ubuntu Creators Programme is designed to ensure that more Ugandan women can harness these opportunities through practical training in content creation, digital marketing, influencer marketing, audience engagement, and brand storytelling. Beyond skills development, the programme provides participants with professional certification, access to creator equipment, and onboarding onto the Wowzi platform, enabling them to connect with brands across Africa and secure paid content creation opportunities.

To further strengthen Uganda’s creative ecosystem, the programme will establish Creator Hubs in Kampala, Jinja, Gulu, and Mbarara. These collaborative spaces will serve as centers for learning, networking, mentorship, and innovation, giving creators access to industry experts and resources to support their professional growth.

Speaking during the launch, Ms Natasha Katondwaki, our Careers and Employability Manager at Cavendish University Uganda, described the partnership as a significant milestone in preparing young people for the future of work. “At Cavendish University Uganda, we are committed to equipping learners with practical, future-focused skills that prepare them for success in an evolving digital economy. The Ubuntu Creators Programme complements our mission by providing young women with the knowledge, experience, and opportunities needed to thrive as digital entrepreneurs and content creators.”

Mr Mike Otieno, Co-Founder and President of Wowzi, highlighted the programme’s long-term vision of transforming creative talent into sustainable livelihoods. “Ubuntu is more than a training programme; it is an investment in Africa’s creative economy. By combining world-class training, certification, creator kits, and access to paid brand collaborations through the Wowzi platform, we are creating pathways for women creators to build meaningful and sustainable careers.” He further noted that while creative talent is abundant across Africa, access to opportunities must be expanded to ensure more young people can participate in and benefit from the growing digital economy.

Uganda’s creator economy continues to experience remarkable growth, driven by increased internet access, smartphone adoption, and the widespread use of platforms such as TikTok, Instagram, Facebook, YouTube, and LinkedIn. As businesses increasingly embrace creator-led marketing, the demand for skilled digital creators has never been greater. However, many aspiring creators still face barriers to entry, including limited access to training, mentorship, and commercial opportunities. The Ubuntu Creators Programme addresses these challenges by providing participants with the knowledge, practical experience, and industry connections needed to thrive in the digital landscape.

By hosting and supporting this landmark initiative, Cavendish University Uganda continues to strengthen its position as a university that champions innovation, industry collaboration, and skills-based learning. Through partnerships that bridge education and employment, the University is empowering young people particularly women to harness the opportunities of the digital age and become creators of impact, entrepreneurs, and leaders within Africa’s growing digital economy.