Career objective

The programme will equip students with a passion for facts and information. Students will discover that true journalists are not out to serve a specific cause, but rather to serve the public good.

The specific objectives of this programme are to:

• Enable the students to acquire knowledge, skills, attitudes and values in public communication in order to create awareness in society
• Enable the students to critically analyse contemporary issues in society and disseminate information through various mass media
• Equip graduates with the right knowledge and skills that should enable them to become more competitive, creative, and enterprising in both the local an international mass media environments
• Train students in appropriate technology to collect, process, store and disseminate information with accuracy in a fair objective and balanced manner.
• Train students to be self-motivated in utilising skills and knowledge acquired to develop mass communication careers and for self-reliance.