Bachelor of Business Administration (BBA) – Marketing

The Bachelor of Business Administration (BBA) in Marketing is designed to develop analytically grounded, creative, and ethically responsible marketing professionals capable of competing in dynamic local, regional, and global markets. The programme provides a strong foundation in business administration while offering in-depth specialization in marketing theory, strategy, and practice.

The programme equips students with a comprehensive understanding of how organizations create value through market analysis, consumer insight, product development, pricing, promotion, and distribution. In the first and second years, students undertake core business courses in management, economics, accounting, finance, operations, business law, ethics, research methods, and entrepreneurship. This broad grounding ensures that marketing decisions are made within an integrated organisational and strategic context.

In the final year, students specialize in marketing through advanced courses such as Consumer Behavior, Marketing Research and Planning, Service Marketing, Digital Marketing, Marketing Strategy, Industrial Marketing, and New Product and Service Development. These courses emphasize market intelligence, customer-centric innovation, data-driven decision-making, and strategic brand management. Practical learning is reinforced through case studies, simulations, group projects, and a supervised research project.

The programme is designed to respond to evolving market realities, including digital transformation, globalization, and changing consumer behavior. Graduates are trained to apply marketing knowledge ethically and creatively, contributing to organizational competitiveness, customer satisfaction, and sustainable growth across sectors.